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6 steps to creating a professional social media presence

Creating and maintaining a professional social media presence is important for a journalist. Social media allows viewers to connect with you beyond the limitations of traditional media. Here are some easy ways you can make sure your social media pops with professionalism. 

Professional profile photo
Your social media followers want to see you, as this mimics a face to face interaction. As a journalist, your face is important, as it is part of your brand. Because you can expect business professionals and viewers to view you profile photo, it is important to make sure it displays the best representation of you. Make sure your profile photo is a well-lit and clear image. A headshot, from your shoulders up may be a good option. Avoid selfies and funny faces. A simple smile is all you need. 

Brief and informative bio
The bio section of you profile is your first chance to describe yourself to newcomers. You may list the schools you have attended, the degrees you hold, your current employment and links to samples of your work. You can also show you personality and interests, as this will make you more relatable. Are you a coffee enthusiast? Are you a long-distance runner? Put some interesting facts about yourself, just keep them professional. 

Engage your followers
One of the best aspects about social media i
s connecting with your following. Did a follower leave a comment about your latest story? Respond to them and comment back. Social media, unlike other forms of media, allows for two-way communication; so, utilize it.

Share newsworthy content
If you’re a journalist, share news updates over your account. Keep your followers in the loop on breaking news stories. If you’re on Twitter, retweet stories you believe will matter to your following. Just make sure you don’t spam people with too much content, or you may lose followers. 

Keep your posts family friendly
The internet is for people of every age, so make sure your posts are family friendly. Avoid inappropriate words that some may find offensive, ruining your credibility. No one wants to hire someone who acts belligerent on social media, as it may reflect badly on the company. 

Avoid asserting bias 
For members of the news media, bias can ruin your coverage. Journalists should not post their controversial or political views online if they are not a news commentator. The public relies on journalists to remain unbiased and stay neutral. Your opinions should not cause you to blow up on social media, as this is not business professional. 

So, go put yourself out there for potential job hires and new followers, and feel confident that after following these simple steps you will be ready for the professional world. Sometimes, your social media is the first thing viewers see about you, so make it presentable for the world to view.

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